from you
to your self
Aurum Lab was created to revolutionize jewelry industry and made it easily obtained for community, exclusively women. Exclusive look and diverse quality form our basis: a jewelry brand that keep up with trend from time to time.
THE STORY
In 2019, we made a big decision to change the previous brand name into: AURUM LAB. Alongside with new concept, AURUM LAB was created to be women's daily needs that can escalate confidence and bravery to express their true selves.
Our vision is to become the biggest, trusted and innovative jewelry online platform in South East Asia that stands for women empowerment. AURUM LAB was designed with the aim to win customers' hearts by providing best quality jewelry to be women's number one choice products.
TALENT PERFORMING
AURUM LAB is the integration between talent and passion: a creative team that works together to create the best artistry jewelries and extraordinary service. From the design, the manufacture, through to our personalization feature, each stage of experience is carefully extracted so you can feel special by wearing our little treasures
THE MANIFESTO
Women's basic for everyday life.
Read and repeat positive affirmation every morning.
01
You don't have to be perfect in everything you do, made mistake is normal and you are still precious.
02
Look at the mirror and appreciate every inch of your beauty. You are unique just the way you are.
03
It's ok to be a donut in the middle of bagels! You are not wrong if you do different.
04
Life is too short to wear boring clothes – more than that, jewelry. Explore and create your own world.
05
A winner is a dreamer who never gives up. Take a deep breath, and try again.
06
The only way to do great work is to love what you do.
